Parallels Summit 2014
Break Through

24 | 25 | 26

Feb. 2014 New Orleans



Parallels Summit 2014 Agenda

  • All
  • Keynotes
  • Track 1
  • Track 2
  • Track 3
  • Track 4

Monday:February 24, 2014

  1. 1.
    8:00am – 7:00pm[@misc]
  2. 2.
    8:00am – 4:00pm(Training & Certification Workshops)[@misc]
    Parallels Automation 5.5 Workshop (pre-registration required)
    • Parallels Automation Workshop with structured Lab activities and Business Consulting Best Practices
    • Parallels Operations Automation Administration and Parallels Business Automation Exams

    Jamie Charleston, Parallels
    Sergey Pankin, Parallels

  3. 3.
    8:00am – 4:00pm(Training & Certification Workshops)[@misc]
    Application Packaging Standard (APS) 2 Workshop (pre-registration required)
    • APS 2 Training Workshop including Labs and Go-To-Market Best Practices
    • APS 2 Development Exam

    Eric Denekamp, Parallels
    Andy Christ, Parallels

  4. 4.
    8:00am – 4:00pm(Training & Certification Workshops)[@misc]
    Parallels Plesk Panel: Professional Level Training Workshop (pre-registration required)

    • Structured lab activities with real world scenarios.
    • Technical focused best practices for installing, configuring, upgrading and maintaining Parallels Plesk Panel.

    Ivan Butorin, Parallels

  5. 5.
    8:00am – 4:00pm(Training & Certification Workshops)[@misc]
    Parallels Cloud Server: Professional Level Training Workshop (pre-registration required)

    • Structured lab activities with real world scenarios.
    • Technical focused best practices for deploying and maintaining Parallels Cloud Server with Parallels Cloud Storage infrastructure.

    Max Sudyin, Parallels

  6. 6.
    4:00pm – 7:00pm[@misc]
    Welcome Reception and Expo Hall Opening

Tuesday:February 25, 2014

  1. 7.
    7:30am – 6:00pm[@misc]
  2. 8.
    7:30am – 8:30am[@misc]
  3. 9.
    8:30am – 10:00am(Keynotes)[@keynote]
    Birger Steen
    CEO of Parallels

    Putting the cloud to work for real businesses. Proven models for success in a true multi-service world.

    Birger Steen will show how the adoption of multiple cloud services has created new value, but also new complexity for businesses and the resulting opportunity unique to service providers. Learn about the solutions we provide for you to satisfy customers and expand your base. Birger will discuss his perspective on market trends supported by our latest research and highlight the innovations we are delivering.

    Watch the keynote Download presentation

  4. 10.
    10:00am – 10:15am[@misc]
  5. 11.
    10:15am – 11:00am(Keynotes)[@keynote]
    Blake Irving
    CEO and Board Director of GoDaddy

    Mashing Up The Future of Cloud Services

    Disruptive technologies, by their very definition are difficult to predict. We can however track the course of online consumer and developer trends today to make smart assumptions about the technology landscape in the years to come. Cloud services pioneer Blake Irving will share his unique perspective on how looking backward with a focused lens can reshape the way we all look (and design) forward. From machine learning and predictive analytics to mobile everywhere and client side architecture, this fun and insightful look at the potential impacts of tech mashups can help you plan for the future of your venture.

    Watch the keynote  Download presentation

  6. 12.
    11:00am – 11:45am(Keynotes)[@keynote]
    Abhijit Dubey
    Partner at McKinsey & Company

    Big Business in Small Business: 5 Strategies to Win in Cloud Services

    Cloud services are growing across all segments but the SMB segment represents a unique opportunity. While it holds great promise for cloud promise, it presents many hurdles for providers trying to address this segment. This keynote will outline five strategies cloud service providers need to pursue to win in SMB cloud services.

  7. 13.
    11:45am – 1:15pm[@misc]
    Expo Hall Open / Lunch
  8. 14.
    1:15pm – 2:15pm(Breakout Sessions)[@breakout track1]
    Show and Tell: Exclusive First Look at New APS 2 Packages

    See new APS 2 UIs and multi service-aware packages created by leading ISVs to deliver compelling user experiences. Examples include improved end-user experiences via optimized configuration screens and dynamic reporting, leveraging local SMB Active Directory information posted to the APS Service Bus, delivering desktop applications as cloud services, monetizing open source CMS solutions, and exploring options for exposing custom developed traditional telco services in bundles of new cloud services.

    Marc Serrat, APS Technical Evangelist, Parallels
    James Raquepau, APS Alliance Management, Parallels

    Download presentation

  9. 15.
    1:15pm – 2:15pm(Breakout Sessions)[@breakout track2]
    Key Market Trends to Refine Your Parallels Automation-based Cloud Services Offerings

    Get the latest cloud market trends and opportunities for growth presented by Parallels Cloud SMB Insights™ research team. For the fourth consecutive year, Parallels SMB Cloud Insights™ looks at the market size, growth and adoption rates and forecasts of cloud services among SMBs. New research being presented will focus primarily on U.S., along with a global roll-up. Attend and learn about the latest findings plus get key recommendations for your 2014 go-to-market plans.

    Josh Beil, Partner Programs, Parallels
    Whitney Knowlton, Business Analyst, Parallels

    Download presentation

  10. 16.
    1:15pm – 2:15pm(Breakout Sessions)[@breakout track3]
    Long Live Hosting: Using Solution-based Offers to Re-position Your Business and Reach New Audiences with Plesk

    The hosting market has changed. Gone are the days when “good, better, best” hosting plans attracted customers and grew your business. WordPress powers as many as 20% of sites worldwide; AWS has become dominant in the IaaS space; Wix has 40M sites and growing. Where does that leave your business? Plesk has re-invented its offers to meet the challenges and opportunities in the new world of hosting. Learn how solution-based offers from Plesk can help you reach new audiences, expand your channel, and compete with the titans of the cloud and hosting market.

    Emily Kruger, Product Management, Parallels Plesk

    Download presentation

  11. 17.
    1:15pm – 2:15pm(Breakout Sessions)[@breakout track4]
    How to Boost Infrastructure Performance with Parallels Cloud Server

    We continue to deliver new capabilities in Parallels Cloud Server that will dramatically improve the performance and reliability of your hosted infrastructure. In this session participants will get an in-depth look at the new features we are delivering with Parallels Cloud Server, key use cases and scenarios, and a view into the future roadmap for Parallels Cloud Server and Parallels Cloud Storage.

    Kirill Korotaev, Vice President, Virtualization, Parallels

    Download presentation

  12. 18.
    2:15pm – 2:30pm[@misc]
  13. 19.
    2:30pm – 3:30pm(Breakout Sessions)[@breakout track1]
    APS Roadmap: Creating New Channels and Enhancing Integration

    Discover how APS-enabled services can leverage upcoming Parallels Automation features to deliver dynamic interaction with the entire platform. This includes how business automation resources will be exposed as APS resource types and how service providers can use APS to extend the platform by creating sales dashboards and ordering wizards to expose business processes.

    Marc Serrat, APS Technical Evangelist, Parallel
    Max Kuzkin, APS System Architect, Parallels

  14. 20.
    2:30pm – 3:30pm(Breakout Sessions)[@breakout track2]
    Insights into the SMB Customer Experience to Increase Wallet Share for Cloud Services

    What really impacts your customers’ likelihood to buy more cloud services? Which support options do customers expect for their cloud services? This session presents new market research looking at the customer lifecycle from the point of sale, to onboarding to support, showing what matters and when selling new cloud services to existing customers. New research will address which forms of customer support are needed for cloud services. You don’t want to miss this session to understand a customer’s link between loyalty or satisfaction with a provider with their intent to buy additional cloud services.

    Kellie Green, SVP, Support, Parallels

    Download presentation

  15. 21.
    2:30pm – 3:30pm(Breakout Sessions)[@breakout track3]
    Protect Your Network and Grow from the WordPress Opportunity

    How many WordPress installations do you have running on your network? Are they all up-to-date? How many are broken or orphaned? These questions are often hard to answer, but not knowing them leaves your network exposed and vulnerable to scripted attacks. We’ll discuss the ins-and-outs of WordPress security and all the intricacies (and headaches) associated with hosting, deploying, moving, and troubleshooting WordPress. You’ll also learn how new improvements in Plesk can streamline the supportability of WordPress hosting on Linux and Windows allowing you to profit more from the WordPress opportunity.

    Michael Fountain, Product Marketing, Parallels Plesk
    Eric Amundson, Founder, IvyCat Web Services, WordPress Contributor
    Jeff Hardy, COO, Director of Communications at Perigon Networks & Creator of Control Suite for Windows

    Download presentation

  16. 22.
    2:30pm – 3:30pm(Breakout Sessions)[@breakout track4]
    Your IaaS, Your Choice: Delivered Through APS

    There is an increasing number of IaaS use cases and technologies, and Parallels Automation partners can now address this market opportunity with a variety of cloud management platforms. Learn how Parallels and its ISV partners are enabling a full range of IaaS service offerings by leveraging proprietary and open source cloud management platforms via APS. We will introduce new features and capabilities delivered with APS packages that support cloud IaaS services based on Windows Azure Pack, Flexiant, SoftLayer and OpenStack, as well as Parallels Automation for Cloud Infrastructure.

    Andre Moruga, IaaS Program Management, Parallels

    Download presentation

  17. 23.
    3:30pm – 3:45pm[@misc]
  18. 24.
    3:45pm – 4:45pm(Breakout Sessions)[@breakout track1]
    Technical Deep Dive: Building APS Packages that Expand Market Opportunity

    Learn how the APS 2 Service Bus enables a wide range of bundling and upsell opportunities via storefronts, control panels, and in application purchases. Includes discovering storefront parameters, cross promotion of application sales from within other applications, using and selling services across multiple subscriptions.

    Marc Serrat, APS Technical Evangelist, Parallels
    Max Kuzkin, APS System Architect, Parallels

  19. 25.
    3:45pm – 4:45pm(Breakout Sessions)[@breakout track2]
    Building a Channel Strategy That Goes Beyond the Online Marketplace

    Learn how relying on an online marketplace to sell cloud services will undermine your business case and the ways Parallels Automation can help you leverage and manage multiple channels for optimal reach to SMB customers. Online is an important channel but needs to be part of a multi-channel strategy to maximize sales and the growth of your cloud business. Many SMBs use the web to research products and services but often want to talk to someone before committing to buy. Using Parallels Automation to enable multiple channels will maximize your cloud business growth.

    Duncan Robinson, Marketing Strategy, Parallels
    Alejandro Gomez, Cloud Lead, Telmex Mexico
    Susseth Castillo, Corporate and SMB Commercial Development, Regional Director, America Movil

    Download presentation

  20. 26.
    3:45pm – 4:45pm(Breakout Sessions)[@breakout track3]
    Protect Your Assets with Server-to-site Security for Hosting

    Let’s face it… there’s really no such thing as a one-size-fits-all security solution. Attacks come from all angles, at all times, and thanks to automation, aren’t likely to stop anytime soon. To compound matters, many of your customers don’t have adequate systems administrative skills necessary to protect themselves and the sites they host. Learn from our panel of security experts what to look for in a security solution that best protects you and your customers. We’ll discuss the current threats at each level of the solution-stack and what you can do now to protect your ass-ets.

    Michael Fountain, Product Marketing, Parallels Plesk
    Sergey Lystsev, Program Management, Parallels Plesk
    Scott Shinn, CTO, Atomicorp
    Eric Amundson, Founder, IvyCat Web Services, WordPress Contributor
    Anirban Banerjee, Founder, StopTheHacker
    Matthew Prince, Co-founder and CEO, CloudFlare

    Download presentation

  21. 27.
    3:45pm – 4:45pm(Breakout Sessions)[@breakout track4]
    Parallels and OpenStack: Making it Work for Service Providers

    OpenStack is at the top of the hype cycle and many Service Providers are thinking about how they can leverage OpenStack technology in their businesses. In this session we will separate the hype from the reality and evaluate the state of OpenStack today, discuss where it is going in the future, present Parallels areas of contribution and recommend options to move forward with OpenStack from a service provider perspective.

    Dr. James Bottomley, CTO of Server Virtualization, Parallels

    Download presentation

  22. 28.
    4:45pm – 6:00pm[@misc]
    Hawl Crawl Happy Hour
  23. 29.
    Expo Hall Close
  24. 30.
    6:00pm – 8:00pm[@breakout track3]
    Parallels Plesk Technical Deep Dive: Tips & Tricks

    Sergey Lystsev, Program Manager, Parallels Plesk

    Deepen your technical know-how on Parallels Plesk in our special evening deep dive session. With the help of our lead engineering program manager, you’ll get under-the-hood of this product, learning tips and tricks and best practices to help your business run more smoothly. Whether you’re a long time user or just thinking about getting started on Parallels Plesk, you’ll walk away from this session armed with new tools and ideas.

  25. 31.
    6:00pm – 8:00pm[@breakout track3]
    Parallels Plesk Automation Technical Deep Dive

    Andrey Andriatis, Chief Software Architect and Program Manager, Parallels Plesk Automation

    Deepen your technical know-how on Parallels Plesk Automation in our special evening deep dive session. With the help of our lead engineering program manager, you’ll get under-the-hood of this product, learning tips and tricks and best practices to help your business run more smoothly. Whether you’re a long time user or just thinking about getting started on Parallels Plesk Automation, you’ll walk away from this session armed with new tools and ideas.

  26. 32.
    6:00pm – 8:00pm[@breakout track4]
    Parallels Cloud Storage Workshop

    Kirill Korotaev, Vice President, Parallels Virtualization

    In this workshop Kirill will be doing a live demonstration of how to setup and manage a high availability storage cluster using Parallels Cloud Storage. It will be highly interactive and questions and discussion will be encouraged. Kirill will have a server rack in the room with him so that he can demonstrate the performance when hard drives and servers are removed from service and returned to the cluster.

    Download presentation

  27. 33.
    8:00pm – 11:00pm[@misc]
    Attendee Party featuring Ra Ra Riot at House of Blues New Orleans

Wednesday:February 26, 2014

  1. 34.
    8:30am – 1:30pm[@misc]
  2. 35.
    8:30am – 9:30am[@misc]
  3. 36.
    9:30am – 10:15am(Keynotes)[@keynote]
    Serguei Beloussov
    Executive Chairman of the Board and Chief Architect of Parallels

    Cloud computing is now IT. Play to your strengths to win the business customer

    Serguei Beloussov will show how innovation is driving radical change in the way IT services are consumed. Hear what the future will look like for the hosting sector. Learn how you can use your strengths and advantages to serve an increasingly diverse and global community. The world is changing; where and how will you fit? Serguei has the answer and he’ll give it to you in a dynamic and hard hitting way.

    Watch the keynote Download presentation

  4. 37.
    10:15am – 11:15am(Keynotes)[@keynote]
    Nicholas G. Carr
    Best-Selling Author of The Big Switch: Rewiring the World, from Edison to Google

    Building A Bridge to the Cloud

    Over the past few years, much of the excitement, and much of the challenge, of cloud computing focused on the building of the infrastructure. But, as we saw a hundred years ago with the electric grid, it's only after a new utility infrastructure is in place that the biggest wave of innovation begins. Nicholas Carr, author of the bestsellers The Big Switch and The Shallows, will look ahead to the next stage of cloud disruption, and provide practical advice for how companies can "build bridges to the cloud" for their customers.

  5. 38.
    11:15am – 11:45am[@misc]
    Expo Hall Open / Nicholas G. Carr Book Signing
  6. 39.
    11:45am – 1:15pm[@misc]
  7. 40.
    1:15pm – 2:15pm(Breakout Sessions)[@breakout track1]
    APS Lifecycle: Building Packages, Landing Deployments and Selling Services

    Exploring the lifecycle of APS packaging from creation to deployment. Learn what resources are required to develop and maintain a quality package, best practices for securing service provider deployments, and insights into how to maximize sales throughout the deployment cycle.

    James Raquepau, APS Alliance Management, Parallels
    Steph Rowan, Market Development, Parallels

    Download presentation

  8. 41.
    1:15pm – 2:15pm(Breakout Sessions)[@breakout track2]
    Taking Advantage of APS Ecosystem and Microsoft to Differentiate Your Cloud Portfolio

    Parallels has a big ecosystem of APS-enabled services that includes Microsoft products and services. How can you take advantage of it? With a focus on infrastructure and communications and collaboration services, this session explores ways to use the ecosystem to innovate and size your cloud portfolio and differentiate your business. Monish Sood, senior business development manager at Microsoft, will explore ways to maximize revenue by extending your portfolio beyond hosted email services.

    John McMillan, Business Consulting, Parallels
    Monish Sood, Business Development Manager, Microsoft

    Download presentation

  9. 42.
    1:15pm – 2:15pm(Breakout Sessions)[@breakout track3]
    Websites that Sell: Top Digital Optimization Strategies to Increase Online Traffic and Sales

    Your website is your single most important internet marketing and sales tool – to stay ahead of the competition, it is vital to make sure it’s optimized for visibility and sales conversion. In this session, you will learn directly from leading SEO and sales conversion experts and receive actionable information that you can immediately apply to optimize your existing website. Join us as we highlight real-world case studies and share best practices to significantly improve your website's traffic volume and maximize your sales conversion rate.

    Hartland Ross, President, eBridge Marketing Solutions
    Marco Monge, Co-founder/COO, SEMdrive
    Leslie McGuire, Channel Marketing, Parallels

    Download presentation

  10. 43.
    2:15pm – 2:30pm[@misc]
  11. 44.
    2:30pm – 3:30pm(Breakout Sessions)[@breakout track1]
    Technical Deep Dive: Build User Experiences that Drive Sales and Maximize Usage Like Never Before

    Build effective and streamlined user experiences that make cloud services easy to buy, configure, and use. This session includes best practices for creating user interface mockups, selecting appropriate APS UI widgets, branding considerations, and incorporating localizations.

    Marc Serrat, APS Technical Evangelist, Parallels
    Max Kuzkin, APS System Architect, Parallels

  12. 45.
    2:30pm – 3:30pm(Breakout Sessions)[@breakout track2]
    The Parallels Automation Vision and Roadmap

    Join Elliot, along with members of the engineering team, to learn about the future direction of Parallels Automation and APS. We will share insights to the key features and updates of both platforms’ next version, explain how we are improving the set of core services and provide an early look at the thinking around Parallels Automation and APS one to two years out.

    Elliot Curtis, Product Marketing, Parallels

  13. 46.
    2:30pm – 3:30pm(Breakout Sessions)[@breakout track3]
    Best Practices to Extend Plesk Using the SDK

    If you would like to change the way Plesk behaves, or you want to integrate your application or service deep into the Plesk interface, then this session is for you. We’ll discuss the best practices for creating Plesk extensions that can be used to differentiate your services from everyone else or to promote your services to all Plesk instances online today.

    Andrey Kugaevskiy, Program Management, Parallels Plesk Applications
    Jay Versluis, CEO,, WP Guru

    Download presentation

  14. 47.
    3:30pm – 3:45pm[@misc]
  15. 48.
    Expo Hall Close
  16. 49.
    3:45pm – 4:45pm(Breakout Sessions)[@breakout track1]
    APS Lifecycle: Accelerate Developer Productivity with New APS Tools and Resources

    Build new packages faster with new APS development tools and debugging tips and tricks. This includes the new APS 2 Eclipse Plug-in and APS Fiddle User Interface Prototyping tool, Wireframe Sketcher User Interface mockup tool, exploring how to use standard REST developer tools, and learn about new developer resources on the updated APS 2 developer website.

    Max Kuzkin, APS System Architect, Parallels
    Andy Christ, APS Technical Evangelist, Parallels

  17. 50.
    3:45pm – 4:45pm(Breakout Sessions)[@breakout track2]
    Beyond the Sale: What Parallels is Doing to Help You Grow

    Parallels has been working with service providers to build, grow, and optimize their cloud business for over 10 years. Learn from expertise gained from this experience and ways Parallels is helping service providers maximize revenue, retention, and their investment in Parallels Automation. This interactive session is focused on your success in the cloud and provides actionable insights into service creation including envisioning the service, building the platform, support, and channel planning.

    Mark Hindsbo, SVP Customer Success, Parallels

    Download presentation

  18. 51.
    3:45pm – 4:45pm(Breakout Sessions)[@breakout track3]
    Build a Multi-service Cloud Business with Parallels Plesk Automation

    In today’s hosting market, growing your business requires the ability to scale and to expand your offers beyond shared hosting. In this session, you will learn how Parallels Plesk Automation can allow mid-sized hosters to grow and add new services over time – including VPS hosting, business email and SaaS applications. Hear success stories from companies already growing their business with Parallels Plesk Automation and how Parallels new migration team can help make the move to Parallels Plesk Automation fast and painless.

    Andrey Andriatis, Software Architecture and Program Management, Parallels Plesk Automation
    Alex Goncharov, Product Marketing, Parallels Plesk Automation

    Download presentation

  19. 52.
    4:45pm – 6:00pm[@misc]
    Closing Reception (and announcement of Parallels Summit 2015 dates/location)