web site launches ASP Visibility Exchange Program to serve advertisers in Application Service Provider field

October 23, 2000

South San Francisco, CA. — October 23, 2000 —, the leading collaborative portal and online marketplace for Application Service Providers (ASPs), today announced the launch of a new ASP Visibility Exchange Program to serve advertisers in Application Service Provider field. ASP Visibility Exchange allows ASPs and ASP enablers to increase their visibility in the ASP marketplace and to target the consumers who are in the market to purchase or are considering purchasing ASP delivered products and services.

"With the launch of the ASP Visibility Exchange Program, has rounded out its offerings to the’s members," said Oleg Melnikov, general manager of "The addition of ASP Visibility Exchange tool allows us to offer the most compelling advertising solution in the ASP industry."

The ASP Visibility Exchange will help advertisers with ASP offering generate their brands, enhance visibility and increase their sales. ASP Visibility Exchange solution offers advertisers the ability to plan and manage their online campaigns; deliver their own advertising and analyze the campaign results.

This interactive banner exchange program allows the participants of the ASP Visibility Exchange Network to earn free banner ad impressions for their companies by displaying banners of on their web sites. The ASP Visibility Exchange Network features together the web sites of the companies whose businesses related to the application service provision (ASP) and includes application service providers, independent software vendors, infrastructure providers, network service providers, and other ASP players and solution providers.

"The ASP Visibility Exchange Program represents an unrivaled opportunity to reach highly targeted audience in the ASP market space," said Serguei Beloussov, CEO of "Unlike other link exchange programs, ASP Visibility Exchange doubles the visibility of the participating company. The link from the banner ad placed at the company web site brings the visitors directly to that company mini-site within, not to our front page."

The new feature offers effective online assistance to marketing professionals by providing a completely automated solution for the design and management of the customized online advertising campaigns. By joining the ASP Visibility Exchange Network the companies are able to reach highly targeted audience and increase traffic to their websites. The statistics results about ad displays, click through and viewing are available to marketers in real-time. will become a one-stop solution for planning, execution, control, tracking and reporting for ASP related online advertising campaigns.

To join the ASP Visibility Exchange Program or for more information on the program contact Elena Drogaytseva ( or visit web site:

About (, a business unit of SWsoft, operates a Web portal for the application service provider (ASP) industry. In the rapidly expanding ASP world, is a one-stop hub for all players, both experienced and new, interested in the ASP marketplace. has the largest dynamic directory of ASP companies, the latest news and analyst information, a daily newsletter, an extended event calendar, research resources, the ASP Ring, a free ASP public-relations service, an RFP section and other information resources and tools. For more information, visit

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