Parallels Automation for Cloud Marketplace is Available; Enables Service Providers to Instantly Launch Revenue-Generating Cloud Services to Small and Medium Businesses (SMBs)

August 9, 2011

Hosters and other service providers can quickly go to market with a portfolio of profitable, ready-to-deliver ISV Cloud business applications, complete with marketing and support capabilities

SAN DIEGO – August 9, 2011 - Parallels® ( the hosting and Cloud services enablement leader, today announced the availability of Parallels Automation for Cloud Marketplace, which allows service providers to rapidly create and manage storefronts that deliver market-leading, revenue-generating applications to small and medium businesses (SMBs). Parallels Automation for Cloud Marketplace was introduced here at HostingCon 2011, the premier conference and trade show for the hosted services industry, which attracts industry professionals from over 30 countries.

Parallels Automation currently enables service providers to offer hundreds of profitable applications from a portfolio of sought-after Software-as-a-Service (SaaS) from leading independent software vendors (ISVs). With the addition of Parallels Automation for Cloud Marketplace, service providers now have the ability to instantly launch a customized storefront with a set of applications that come complete with pre-negotiated licensing terms and white label support, which dramatically improves both time-to-market and time-to-profitability.

As part of the Parallels Automation for Cloud Marketplace launch, Parallels has certified customer support solutions from white-label help desk providers Global Mentoring Solutions and Bobcares, thus helping service providers ease the support burden when offering new SaaS applications. In addition, implementation of storefronts, including design of the user interface and back office integration, can be managed by Parallels Professional Services for an additional cost based on scope of work required.

Part of the Parallels Automation suite, this new module enables hosting providers, telecom, Internet/broadband providers and other service providers to quickly capitalize on the growing SMB demand for SaaS applications. Parallels Automation for Cloud Marketplace includes offerings such as Norton Internet Security 2011, StopTheHacker website security, UNITY Mobile website publishing, Attracta search engine optimization, SSL certificates from Symantec/Verisign and others. Likewise, software vendors who choose to partner with Parallels can enjoy a more efficient and cost-effective channel by leveraging Parallels Automation for Cloud Marketplace to reach new audiences and revenue streams.

“Parallels Automation for Cloud Marketplace is a ‘cloud brokerage’ in a box, radically simplifying the selection of SaaS applications, negotiation of business terms, platform integration, preparation of GTM tools and the setup of a support chain,” said Birger Steen, CEO, Parallels. “With Parallels Automation for Cloud Marketplace, service providers who use our platform can go from zero to actual market launch with a complete suite of SaaS offering in a matter of days.”

"SMB customers have been waiting for critical business applications that are easy to subscribe to with no upfront costs or worry about updates and software maintenance,” said Lorenz Meis, COO, LuxCloud. "Parallels Automation for Cloud Marketplace meets this critical business need and takes it one step further by enabling our reseller partners to quickly offer on-demand software that SMBs need to compete and thrive."

“Parallels Automation for Cloud Marketplace is a turnkey SaaS solution that makes it easy for us to offer applications to our SME customers,” said Mikel Irizar, CMO/CSO, Softec Internet, S.L. “This solution provides us with the opportunity to increase revenue immediately with very little effort, while also allowing us to add other applications from the broader APS catalog to differentiate and grow our Cloud business over time.”

Service Providers can learn more about Parallels Automation for Cloud Marketplace by contacting Parallels Sales or by visiting the Parallels Cloud Services website at

HostingCon attendees can view a demo of Parallels Automation for Cloud Marketplace at Parallels booth #411, and can learn more about the future of the hosting industry at the keynote address from Parallels’ CEO Birger Steen entitled “Road Ahead: More Customers, More Services, More Opportunity - and More Competition” at 10:00 a.m. PT on Wednesday, August 10.

About Parallels
Parallels is a worldwide leader in hosting and cloud service enablement and desktop virtualization. Founded in 1999, Parallels is a fast-growing company with more than 800 employees in North America, Europe, and Asia. You can follow updates at, and follow us on Twitter at

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