Parallels Names Tekserve "2008 Reseller Channel Partner of the Year for North America Business and Consumer Sales"

February 2, 2009

Apple Reseller Recognized as Parallels’ "Partner of the Year" for Mac Virtualization

Renton, WA. — February 2, 2009 — Parallels, a leader in virtualization and automation software, today announced it has awarded Apple Specialist, Tekserve, "2008 Reseller Channel Partner of the Year for North America Business and Consumer Sales". Parallels’ first ever "Partner of the Year" award recognizes Tekserve for the value it delivers to Parallels’ customers by raising the standard for sales and marketing innovation, solutions selling and support. The award was given at the 5th Annual Apple Specialist Marketing Co-op (ASMC) Macworld Meeting at the Westin St. Francis in San Francisco in front of more than 100 Apple Specialists and Canadian Resellers as well as participating vendor and distribution partners.

"Parallels recognizes the critical role our partners play in helping us meet and exceed our customers’ needs and achieving our company goals. As a result, we want to recognize partners who differentiate themselves through their innovation, dedication, and valued partnership with Parallels," said Bill Portin, VP of Sales and Operations, Parallels. "We partner with a range of Apple specialists, ASMC members, VARs and direct market resellers; however, Tekserve’s partnership really stood out as key to helping us reach our growth targets for our Parallels Desktop for Mac and Parallels Server for Mac products over the past 12 months."

"We’re delighted with this award and display it proudly in our shop. Parallels is one of Tekserve’s most valued vendor partners as its sales support team is extremely helpful, proactive and easily accessible to all of our employees," said Jason Wu, Partner at Tekserve. "Parallels brings us new and exciting ideas, which help us build our marketing initiatives and we can also count on the team to reach out to our customers with top level service. Regardless of the size of the problem or opportunity, we always get exceptional support from Parallels. It has excellent products and function as a true partner."

Parallels will continue to demonstrate its commitment to, and appreciation of, the channel by building its Partner of the Year awards in 2009, adding additional categories alongside "Reseller Channel Partner of the Year for North America Business and Consumer Sales". The company hopes to continue the association with events organized by the Apple ASMC as Parallels has been an active participating vendor sponsor of the ASMC Macworld and semi-annual events over the past 3 years. For more information about the ASMC, please visit:

About Parallels — Optimized Computing
Parallels is a worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses, and service providers across all major hardware, operating systems, and virtualization platforms. Founded in 1999, Parallels is a fast-growing company with 800 employees in North America, Europe, and Asia. For more information, please visit

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