SITS gains Parallels Gold Partner Status

January 19, 2009

Parallels Virtuozzo Containers strengthens SITS Group’s virtualisation portfolio

London, UK — 19 January, 2009 — Virtualisation and automation specialist Parallels today announced that SITS Group, a Northern UK-based professional services organisation is offering customers its server virtualisation tool, Parallels Virtuozzo Containers. The product gives users greater utilisation from their server hardware by creating virtual servers or "containers" so that multiple isolated workloads can run simultaneously. Focused purely on virtualisation, SITS Group joins a growing number of partners and resellers that see Parallels Virtuozzo Containers as a strong and unique alternative to hypervisor-based products currently on the market.

"With Parallels Virtuozzo Containers in our portfolio we finally have the missing piece of the jigsaw. As a virtualisation specialist, we can now offer our customers a clear alternative to traditional hypervisor technologies," said Phil Cambers, Commercial Director at SITS Group Ltd. "Virtualisation has proven to be a valuable asset for any company, but the benefits could be short-lived if the wrong technology choices are made. We will be recommending Parallels to customers that are seeking to host high performance applications as there is little or no performance degradation, which is absolutely key to ensuring consistency of service. In addition, the density offered by Parallels Virtuozzo Containers makes it ideal for Virtual Desktop Infrastructures."

Parallels Virtuozzo Containers sits on the operating system (OS) level, rather than directly on top of the hardware, resulting in higher density and performance levels than other server virtualisation products on the market. This offers SITS Group the opportunity to fulfil a wide range of client requirements with tried and trusted solutions. As the only professional services organisation dedicated to virtualisation in the North, SITS is also the ideal partner for resellers in this region that lack the expertise but are seeking to capture opportunities from the technology.

"There is a clear ROI in seeking expertise on virtualisation from professional services," added Cambers. "In the current environment, capacity planning and configuration of virtualisation technologies are a major value add for us. Now that we have been certified as a Parallels gold partner, end user organisations and resellers across the North will benefit from our access to preferential pricing and ongoing support in terms of technical expertise and training."

Russell Blackburn, Country Manager UK and Ireland, Parallels said: "In the UK, SITS has exceptional experience coupled with an in-depth knowledge of virtualisation. It’s clear that more and more organisations up and down the country will need to source outside expertise if they are to truly benefit from virtualisation where there is a high degree of complexity and the market is still being educated. This is particularly the case in new growth areas such as "Virtual Desktop Infrastructures." We look forward to working alongside SITS to help the growing number of organisations adopting virtualisation to realise the benefits that Parallels brings to this exciting market place."

About Parallels — Optimized Computing
Parallels (formerly SWsoft) is a worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses, and service providers across all major hardware, operating systems, and virtualization platforms. Founded in 1999, Parallels is a fast-growing company with 900 employees in North America, Europe, and Asia. For more information, please visit

About SITS Group
SITS Group LTD specialise in virtualisation technologies, offering consultancy services around the leading virtualisation products and peripheral services. We help our clients to design and implement virtual IT solutions that are based on reducing the size, cost and administrative overheads of existing server and desktop infrastructure.

Desktop Virtualization
- Parallels Desktop 9 for Mac
- Parallels Transporter
- Parallels Desktop Switch to Mac Edition
- Parallels Desktop for Mac Enterprise Edition
- Parallels Management-Mac for Microsoft SCCM
Server Virtualization
- Parallels Cloud Server
- Parallels Containers for Windows 6.0 Beta
- Parallels Virtuozzo Containers
- Parallels Automation
- Parallels Automation for Cloud Infrastructure
- Parallels Business Automation Standard
- Parallels Virtual Automation
- Parallels Plesk Panel Suite
- Web Presence Builder
- Parallels Plesk Automation
- Parallels Small Business Panel
- Value-added Services for Hosters
- Parallels Partner Storefront
Services & Resources
- Cloud Acceleration Services
- Professional Services
- Support Services
- Training & Certification