RENTON, Wash., July 23, 2008 Parallels, a leader in automation and virtualization software, announced that it will be attending HostingCon, held in Chicago next week: July 28 – 30, 2008. In addition to participating in the event as a platinum sponsor, Parallels CEO Serguei Beloussov will be giving a keynote address entitled, "The Optimized Hosting Platform - Meeting the Changing Needs of Hosting Providers."
Over the last few years, the hosting market has matured and as it continues to grow and present new opportunities, such as the adoption of Software-as-a-Service (SaaS), Parallels is partnering with hosting providers and ISVs to facilitate an ecosystem that will better serve customers and increase service provider revenues. The keynote address will discuss the need to automate, virtualize, and standardize in order to deliver optimized computing so service providers can profit from and adapt to changes in the hosting market.
On Tuesday, Parallels will be moderating a panel session entitled, "Taking Advantage of SaaS with the Application Standard", discussing the Application Packaging Standard (APS), that has been established to facilitate cooperation between software application vendors and hosters. Panelists include Dr. Oliver Mauss, CEO of 1&1, Frederik Schouboe, Director at Cohaesio, Richard Peet, VP of Interspire and Brian Donaghy, VP Product Strategy at Smart Online.
In the exhibitor hall, Parallels will feature an espresso bar and will be giving away a Sling Box Pro at booth #401. Kiosks will highlight new Parallels offerings including the Plesk Control Panel and Plesk Billing bundle, the Parallels Automation CRM Module, Parallels Server, and Parallels SaaS certification programs. Parallels Partner offerings will be highlighted by 4PSA, Open-Xchange, Inc., Interspire and ePages.
"HostingCon is the largest gathering of hosted service professionals in the world" said Serguei Beloussov, Parallels CEO. "The opportunity to collaborate with such a large group of industry leaders is invaluable, and we are pleased to play a key role in the event."
About Parallels - Optimized Computing
Parallels is a worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses and service providers across all major hardware, operating system and virtualization platforms. Founded in 1999, Parallels is a fast-growing company with 900 employees in North America, Europe and Asia. For more information, please visit www.parallels.com.