RENTON, Wash. – October 10th, 2007 – SWsoft, maker of Parallels’ award-winning desktop virtualization software, announced today that EMS Database Management Solutions, Inc. has joined the Parallels Partner Program’s ISV Initiative.
The Parallels ISV Initiative enables Windows-only software vendors to quickly and easily extend their reach to the fast-growing Mac and Linux markets by incorporating Parallels virtualization software. Software vendors receive streamlined application compatibility testing, technical support, sales support and co-marketing opportunities. The Parallels Partner Program provides customized access, tools and resources to technology, services and channel partners to help them drive customer acquisition and increase revenue.
EMS' flagship solution, SQL Manager, is a Windows-only, complete solution for database administration and development. By joining the Parallels Partner Program’s ISV Initiative, EMS had now made SQL Manager available to both Mac and Linux communities through SWsoft’s desktop virtualization software, including Parallels Desktop 3.0 for Mac and Parallels Workstation 2.2 for Windows and Linux.
"Mac and Linux platform users are promising audiences for our products," stated Vladimir Sokolov, President of EMS. "SWsoft and its Parallels software offer us the chance to make our products available for these operating platforms in a straightforward and hazard-free manner."
"SWsoft's Parallels Partner Program is a great opportunity for companies like EMS to reach new customers," said Bryan Goode, Parallels’ Director of Business Development. "We've received an overwhelming response to our ISV Initiative as software developers and users alike realize the benefits of desktop virtualization."
EMS (Electronic Microsystems) Database Management Solutions, Inc. specializes in producing high quality and rich functionality database administration tools and utility applications for data management (www.sqlmanager.net). Driving EMS’ success are its specialists, who are highly professional and experienced software developers and database administrators themselves. With more than 5,000 active customers worldwide and more than 10,000 registered downloads per month, EMS tools are the best known and most used tools in database management. EMS is also a MySQL Gold Certified Partner, Microsoft Gold Certified Partner, Oracle Partner, Borland Technology Partner and CodeGear Technology Partner.
Parallels, an SWsoft company, provides innovative desktop and server virtualization software for Windows, the Macintosh, and Linux. Recently ranked #6 on PC World's "100 Best Products of 2007" list and already used by more than half a million people worldwide, Parallels virtualization technology is revolutionizing the way we use computers. For more information, visit www.parallels.com.
SWsoft is a global leader in virtualization and automation software that helps consumers, businesses and service providers optimize their use of technology. The company's software powers more than 130,000 servers and 650,000 desktops worldwide. The SWsoft product line includes Virtuozzo - the leading operating system virtualization solution, Parallels - the leading desktop virtualization product and Plesk - the leading server automation software. Founded in 1999, the company has offices throughout North America, Europe and Asia. For more information, visit www.swsoft.com.